Infintech Designs published a case study that details the results of a digital marketing campaign conducted for a roofing services contractor operating in the northeastern United States. The case study covers a five-month campaign period during which the roofing business generated over 1,400 leads through coordinated advertising and follow-up systems.
The roofing contractor, classified as a small- to medium-sized business operating in New York and New Jersey, engaged Infintech Designs to address challenges related to market competition and lead generation. Prior to the campaign, the contractor had no established lead generation systems and lacked processes for following up with potential customers who did not convert immediately.
Infintech Designs implemented a campaign structure that included offer testing, targeted advertising, and lead nurturing components. The offer testing phase evaluated three distinct service promotions: a roof maintenance offer, a gutter cleaning service, and a roofing estimate offer. The roof maintenance offer demonstrated the highest response rates during testing, while the gutter cleaning service attracted a specific subset of potential customers, and the roofing estimate served as an entry point for homeowners seeking pricing information.
The advertising component utilized Facebook and Google platforms to reach targeted audiences within the contractor's service region. Tracking systems monitored campaign performance metrics throughout the five-month period. The localized targeting approach focused on specific geographic regions to increase relevance to the audience.
Lead nurturing represented a significant component of the campaign structure developed by Infintech Designs. The follow-up system included email newsletters containing information about roofing maintenance, repairs, and seasonal
considerations. A direct mail campaign supplemented digital communications, while retargeting campaigns on Facebook and Google maintained visibility with prospects who had previously interacted with the contractor's marketing materials.
According to figures published by Infintech Designs, the campaign generated over 1,400 leads during the five-month period. The company reports that the contractor's sales team converted 30 percent of these leads into customers, resulting in approximately 420 roofing jobs. The multi-channel marketing approach also contributed to increased brand awareness, positioning the contractor within its market.
Infintech Designs operates as a digital marketing agency with service categories including web design, web development, search engine optimization, pay-per-click advertising, content marketing, social media marketing, and lead generation. The company maintains locations in Louisiana, Texas, Washington, California, Mississippi, Georgia, New York, and Colorado.
The case study identifies several factors contributing to campaign outcomes. Data from offer testing enabled resource allocation toward the roof maintenance promotion, which produced the strongest response. The nurturing system addressed leads that did not convert during initial contact, extending the engagement period with potential customers. Geographic targeting focuses campaign resources on specific regions that the contractor serves.
The roofing contractor now operates with a marketing system that the case study describes as replicable for generating consistent leads. The nurturing strategy established during the campaign provides the sales team with structured processes for lead engagement. The marketing infrastructure continued to function during the COVID-19 period, according to the case study documentation.
Infintech Designs publishes case studies across multiple service industry categories, including commercial construction, garage door services, HVAC, and plumbing, in addition to roofing. The case study format documents campaign approaches, implementation details, and measurable outcomes for client projects.
The roofing case study includes a client testimonial from Dylan F., who stated that the campaign changed the business and that the roof maintenance offer brought in customers who became long-term clients. The testimonial also noted that the nurturing system maintained connections with leads that might otherwise have been lost.
###
For more information about Infintech Designs, contact the company here:
Infintech Designs
Brian Hong
504-547-6565
info@infintechdesigns.com
3436 Magazine St, #120 New Orleans, LA 70115