Articles from The Advertising Research Foundation

The Advertising Research Foundation (the ARF) today announced that President and CEO Scott McDonald, Ph.D., will retire in early 2027 after ten years of exceptional leadership. McDonald will serve in his current position until a new chief executive is appointed to ensure a seamless handoff.

The ARF (Advertising Research Foundation) today announced Samsung’s “Unfold Your World: Samsung Foldables’ Shift from Social Suicide to Ultimate Apple Trojan Horse” campaign has been selected as the Grand Winner of the 2023 ARF David Ogilvy Awards. Samsung’s campaign was also recognized as the Gold winner in the Best Brand Transformation and Electronics and Tech categories.

The Advertising Research Foundation (ARF) today announced the 2023 David Ogilvy Awards finalists, with winners to be named at a ceremony on October 4 at 4:30pm ET in Manhattan. The awards ceremony will be preceded by ARF’s second annual Creative Effectiveness event from 10am-4pm ET. This event will explore the perspectives, theories, and resources being employed to develop and measure creative, featuring speakers from Columbia University, Google, Ipsos, TikTok and more.

The ARF (Advertising Research Foundation) today announced JM Smucker’s Jif campaign, “The Lil Jif Project,” has been selected as the Grand Winner of the 2022 ARF David Ogilvy Awards.

The Advertising Research Foundation (ARF) today announced the 2022 David Ogilvy Awards finalists, with winners to be named at a ceremony on October 13 in Manhattan. This year, for the first time, the ceremony will be preceded by a Creative Effectiveness event starting at noon. This inaugural event will explore innovative ways of stimulating, optimizing, and measuring creative, featuring speakers from Google, GM, Ipsos, Ogilvy, TikTok, WARC, and Wunderman Thompson.