Articles from Underbrush Gum

POLLOCK PINES, CA / ACCESS Newswire / July 29, 2026 / Recent survey data from Drive Research found that sleep quality has moved into the top motivation for people planning to reduce their caffeine intake this year, edging out longtime concerns like jitters or anxiety. Cost has also become a bigger factor in the decision. The same research found that the share of people citing money savings as a reason to cut back rose from 20% in 2024 to 27% in 2026, a sign that household budgets are shaping beverage habits alongside health goals. Separately, Mintel's 2026 U.S. Energy Drinks Market Report found that nearly four in ten energy drink consumers said they would cut back if prices continued to rise, even as the broader category keeps growing. Mintel's analysts describe a consumer base that still wants energy and focus, but is looking for it in a cleaner, more controlled form, favoring natural caffeine sources and added functional ingredients over traditional high-sugar, high-caffeine formulas.